What is a capsule?
A capsule is a participation unit — a challenge, an unlock, a reward, a scan experience, and a real-world engagement flow bundled into one interactive container.
Challenge
Set the goal. What does the participant need to do?
Unlock
Gate the experience. Verification, proof, or action required.
Scan
Verify at the node. Physical confirmation that the loop is real.
Reward
Deliver value. Redemption, access, or recognition.
Why capsules work
- ✓Physical verification — no bots, no fake engagement
- ✓Real-world traceability — every scan is a real location
- ✓Flexible rewards — access, merchandise, experiences, or digital assets
- ✓Creator and brand control — you design the loop
A capsule in action
Imagine a Sunday chicken dinner at a local cafe in Cambridge. The creator drops a capsule called Sunday Chicken. Fans claim it online, arrive at the node, scan the code, and the reward unlocks right there — a reserved seat, a signature side, or a limited-edition apron. No app required. No wallet needed. Just a claim, a scan, and a real moment.
Claim
Reserve your spot online
Arrive
Show up at the node
Scan
Unlock your reward